Wednesday, March 1, 2017

Competitive Analysis

 Competitive Analysis 
The Honda Civic is an amazing car but it does have some great competition when it comes to quality. Two huge competitors would be the 2017 Ford Focus, as well as the Toyota Corolla. Granted there are hundreds of cars on the market with similar characteristics as the Honda Civic, however, all three of these vehicles are neck-to-neck when it comes to quality. But, each individual car has its pros and cons.
The Honda Civic comes out on top when it comes to horsepower, 174 to be exact. “At 174 horsepower and 162 pound-feet of torque, the Civic Touring pretty much blows the competition out of the water,” (Goodwin, Roadshow by Cnet). The Honda also offers much more space than the two opponents. When it comes to affordability, Ford beats Honda. The Ford Focus process starts at $16,775, whereas the Honda is a little more at $18,740. But there is no mistake as to why the Honda is priced a little more—you are paying for quality in other words. “The Civic earns a perfect 10.0 out of 10, and five stars in all phases of the National Highway Traffic Safety Administrations’ (NHTSA) crash testing,” (Kennedy, Cars.USnews.com). Safety is a very important factor when it comes to choosing a car and another one would be comfort. Being comfortable in your vehicle is a must and although the two competitors come close, the Honda Civic still comes out on top as the most comfortable car of the three. When it comes to consumers of this generation, technology has to be included. The three cars all feature amazing technology systems, such as a rear view camera. As of now, the 2017 Honda Civic is the best in its class and has been rated #1 on multiple reviews sights. “Brilliantly engineered but wrapped in boldly unorthodox bodywork, the Honda Civic makes a strong argument against buying a bigger and more expensive car,” (Wardlaw, NY Daily News).


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