2017 Honda Civic
"It's not only about how it looks, it's about what it
does. But, it sure looks good while doing it."
In today’s world,
what sales most seems to be the most extravagant and sleek product. The way a product
looks is always important but many companies have begun to focus more on the
appearance rather than the quality and capability. Which is why the 2017 Honda
Civic is one of a kind. The slogan I am using explains that briefly because in
reality it’s not always how it looks, but it better look great whilst doing so.
I wanted my slogan to also have meaning, as well as a catchy aspect to it.
Advertising doesn’t just include visual displays but words can be just as
powerful, hence why a great slogan is so important! “Slogans are a vital part of marketing and have been used to help
promote business and engage with customers for many years. They are not just an
advertising ploy, since they attempt to get into the customer’s mind and stay
there. That is why companies are always tinkering with this aspect of their branding.
And it IS branding as your company name is always sandwiched between the slogan
and a tag line,” (Selectabase.com). It can be quite difficult developing a great
slogan, especially one that describes the product without being to length. Let’s
not forget trying to avoid using a slogan that’s already been done before. The
key is to make your consumers want the product, make them feel as if they
cannot live without it. “A slogan is not just a tag-line that
advertisers create; they play a strategic game; in the long run, good slogans
play with customer’s mind making it believe yours is a reliable product. So,
companies keep experimenting until they get a perfect piece,” (Humani, SocialMediaToday.com).
My slogan will be used in my advertisements and will definitely draw people in.
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