Advertising in the real world is
one of the most difficult tasks, considering you may not know what appeals to everyone. But, that’s where proper
research comes in to play. Looking at the way humans beings live their everyday
lives, how they interact with each other and how they choose to spend their
leisure time are just some simple ideas to analyze. Because, if you can’t
appeal to people in the real world, then you might as well forget developing an
amazing product. The best way to research is not just through the internet—you can
always engage with people in real life situations. Asking questions of what
interests your target market can get a company very far in discovering what satisfies
their consumers. Many companies are now turning to real-life situations and
using those as ads to appeal to many more consumers than before. In order to do
that, companies have to make consumers feel as if they need a product to make their
life even better than it already is.
“One thing they do is to take a product and to put it next to lots of
other things that we already feel positively about. For example, an ad for
detergent may have fresh flowers, cute babies, and sunshine in it. All of these
things are ones that we probably feel pretty good about already,” (Markman, Psychology
Today).
But, appealing to a modern day
crowd has truly become quite easy, considering the powerful tool known as the
internet. We are being exposed to advertisement every single day of our lives
now with social media and we may not even realize it.
“The number of people who regularly use
various social media channels has grown dramatically and more and more people
are getting more and more involved with social media to grow their businesses
and to build relationships with other people all of the time,” (Cohn, Compukol Communications LLC).
This is a great thing, however, for
companies who are trying to promote their product. Social media can be seen by
people all over the world! What a great way to advertise a product, am I right?
Advertising the 2017 Honda Civic in today’s real world will be quite simple,
yet trying to create an advertisement that hasn’t been done before is the
difficult part. But the key to a great ad is successfully relating to your
customer and in order to do so, I chose to keep my ad campaign quite simple,
yet straight to the point. “Simplicity:
Simpler is generally better, and this applies to advertising too. A simple
story, well told, is easily remembered. Too many cuts and complex stories
create confusion and obscure your storyline. It’s that simple,” (Johnson, Black
Enterprise).
Sources:
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