1. Determine the scenario: What happens in this frame?
Two young people are seen being intimate while enjoying the Newport brand of cigarettes. The woman's back is to the camera, leading the viewer's eyes to the cigarette being held by the man. Which leads the viewer to subconsciously view the Newport as the source of the pleasure stated in the catch phrase of the ad.
2. What is the setting? What are the conditions?
The setting is against a green backdrop. Used as a means to correlate green to a feeling of calmness or carefreeness. The color scheme is that of a quadratic, combining: green, orange, yellow, and purple. The conditions are set for the viewer to take on subliminal messages relating Newport to "pleasure!"
3. Who are the people or groups?
The people are of African-American descent; a group of smokers who may prefer menthols more so than non-menthol cigarettes. They are also young. Younger audiences tend to become more swayed by advertisements, which is brilliant. To hook someone while they are young and dumb is much easier than a stubborn, or wise, older person.
4. What is their point of view around this specific experience?
The people seem to be enjoying themselves, maybe too much for enjoying something containing formaldehyde and cancer causing agents., but ignorance is bliss.
5. What are their goals?
Their goals seem to be to have a good time. Most likely to interlope regardless of the cigarette or not.
6. What are their assumptions? What are their perceptions?
They seem to assume pleasure will come from the cigarette.
7. Are there conflicts? Is there cooperation?
The two people seem to be cooperating very well. Maybe the ad is suggesting that women will cooperate and fling themselves toward men due to the perception around smokers provided in film and television.
8. What are the outcomes?
The outcome is not certain, yet it can be assumed that a pleasurable experience will become of the situation.
No comments:
Post a Comment