As the role of women in western society transformed, so did
the role the women played in advertising. In the 50's, throughout the new
millennia, women have gone from common housewives to much more. Today more than
ever, we have women represented more fairly within advertising and television
alike. In 2016, America has seen its first woman to win a party nomination for
president, as well as the election of the first Latina, Catherine Cortez
Mastro, to The Senate.
Truly women of all backgrounds must feel like this is the
second wind of the women's suffrage. We see women taking the most proactive
approach when it comes to protesting the violation of human rights and civil
injustice.
And it's not just women who are making a big splash when it
comes to breakthroughs in advertising. LGBT communities have been given the
spotlight too. The surge in representation is quite unprecedented, but with
intense focus and cooperation, we can hopefully see a steady increase in the
amount of minority groups. It is important to make people aware of these
groups, not just for inclusion or diversity castings, but to legitimize their
grievances.
To make aware a people of another people is to take into
consideration the problems and issues surround both the latter and the former.
I just hope to see one day when the president is female,
when we can have a minority Vice-President, an LGBT House Speaker or an
African-American Headliner for Coachella Fest (Beyoncé, thank god). I, myself,
am so amazed at how far we as whole have come. Women are beginning to take on
this globe without any fear of the consequences. Before you know it, we will be
finally be treated equally to men and I have a feeling that time is near.
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