Wednesday, February 1, 2017

WEEK FOUR EOC: Millennial Women In Advertising


Who Runs the World? Girls

As the role of women in western society transformed, so did the role the women played in advertising. In the 50's, throughout the new millennia, women have gone from common housewives to much more. Today more than ever, we have women represented more fairly within advertising and television alike. In 2016, America has seen its first woman to win a party nomination for president, as well as the election of the first Latina, Catherine Cortez Mastro, to The Senate.

Truly women of all backgrounds must feel like this is the second wind of the women's suffrage. We see women taking the most proactive approach when it comes to protesting the violation of human rights and civil injustice.

And it's not just women who are making a big splash when it comes to breakthroughs in advertising. LGBT communities have been given the spotlight too. The surge in representation is quite unprecedented, but with intense focus and cooperation, we can hopefully see a steady increase in the amount of minority groups. It is important to make people aware of these groups, not just for inclusion or diversity castings, but to legitimize their grievances.

To make aware a people of another people is to take into consideration the problems and issues surround both the latter and the former.

I just hope to see one day when the president is female, when we can have a minority Vice-President, an LGBT House Speaker or an African-American Headliner for Coachella Fest (Beyoncé, thank god). I, myself, am so amazed at how far we as whole have come. Women are beginning to take on this globe without any fear of the consequences. Before you know it, we will be finally be treated equally to men and I have a feeling that time is near.











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