Promotion
A company could have the most amazing
product in the industry but if the product isn’t promoted enough, then the rest
goes to waste. Promotion of products and services has grown immensely in recent
time. From social media, to TV, to that beat up magazine in a nail salon;
something is always being advertised. A very old school, yet still effective,
method of promotion would be a billboard. For my advertisement product, that’s what
I have chosen, considering we live in a big city where billboards are seen all
around. Billboards are also extremely cost effective!
“Advantage #1:
People Will See It
Since billboards
are generally placed along highways and busy streets, you'll be guaranteed that
people will see your advertising. Also, unlike with commercials or magazine
ads, you cannot flip the channel or turn the page on a billboard. Therefore,
people will notice the billboard whether they like it or not. Another added
benefit is that many people travel the same route repeatedly, such as with
their commute to work each day. This means that they'll see your billboard
regularly, which makes it more likely to stick in their minds,” (Chron.com).
But, billboards aren’t the only
great source when it comes to getting a product noticed. The most amazing
promotion device is now accessible to millions across the globe and that device
is the internet. Social media is huge when it comes to promotion. People are
posting and promoting
Products every single day,
purposely or even non-purposely. “There Is No More Social Media -- Just
Advertising,” (Proulx, Advertising Age). So, with that being said, I’m going to
also promote the Honda Civic on the Honda’s social media platforms, as well as
on different websites.
“The social media revolution
The revolution
was inevitable. With the pace at which technology was and is changing, it was
just a matter of time (and not too much time) before people would start to get
involved, get passionate and drive the success of the innovative and exciting
tool that is social media. Also, the fact that it started out with people using
it for personal reasons did not in any way dilute the strength that social
media has for businesses now and in the future,” (Cohn, CompuKol Communications
LLC).
Sources: